How to Build your Outreach Strategies - Daytime Session

Knowing when to promote what information with the right audience is key to a successful outreach plan. This workshop is designed to help you build a strong outreach plan.  You will be taken through each of the following steps:

  • Mapping your audience;
  • Choosing the right tools to reach out and connect with your target population; and
  • Developing partnerships that can help with community outreach.

Come to this session to meet other recipients of City of Toronto grants and share your outreach tips with each other!


Andrea Laing holds a Bachelor and Masters in Social Work. She has worked as a youth outreach worker for more than five years in Toronto’s most vulnerable neighbourhoods in the North-West end. Most recently, she has worked on grassroots marketing campaigns and within communications roles for TORONTO 2015 Pan Am/Parapan Am Games and South Riverdale Community Health Centre.

Leighana Mais has been a volunteer in her neighbourhood since she was 13 years old. She is a graduate of Centennial College - School of Business, Business Administration, with a heavy passion for community and entrepreneurship. She is a creative with over 10 years experience in event planning of several types, 3 years experience in photo and video production, graphic design, marketing, and much experience in communications. Presently, Leighana is the lead in the initiative to bring back the community festival "SLAM JAM" for which she has just received a City of Toronto Neighbourhood Grant.

Supports: Lunch and 2 TTC tokens / $6 parking reimbursement will be provided. When you register, please let us know if you have any dietary restrictions or need any other support.

Please arrive by 12:30pm to register, have lunch and network. 

November 13, 2018 at 1pm - 4pm

Will you come?

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